Currently: 50°


“Wow. That’s all I can say. Wow!”

No matter what you think of it, the reality is that 70% of American women are considered Plus-Size which, according to Wikipedia, is anything over a size 12. And yet, in spite of that staggering statistic, there are literally no more than a handful of retailers and designers who focus on providing stylish, well- made clothing for what represents the majority of women shoppers.

As someone who makes a living marketing products and services, I find that reality baffling. As a member of the 70%, I find it extremely frustrating. For me to find a clothing store that specializes in clothing that fits and has style is a gift and, until a couple of days ago, was not a gift I could find in my own home town. But that has changed!

At last, right here in Ramona, the 70 percenters have finally been addressed, or dressed…pun intended. Isis, a women’s clothing store especially for the full-figured woman, has opened at 709-711 Main Street and is creating quite the buzz.

Isis is the creation of Elizabeth and Sally Hilton, an exuberant mother and daughter team who left England about 15 months ago, arrived in Ramona, and set to work on fulfilling a dream. Elizabeth (or Mum, as Sally calls her) has been in retail for nearly 40 years and feels passionately about using her skills to assist her daughter in making a go of Isis. For Sally, Isis is the direct result of the frustration she experienced as a plus-sized teen and young woman. “In my teenage years I didn’t want to go to what we in England knew as the ‘fat’ shops…I wanted to go with my mates to their shops where the clothes were cute and fun and not frumpy! And I remember telling myself even then that someday I would create a beautiful shop with clothes I could wear, but a shop that regular people would want to come to, as well!”

If Thursday night’s grand opening was any indication, Sally and Elizabeth’s dream is coming true. Filled with women (of all sizes!) who could not say enough about how beautiful and elegant the store is, Isis was literally glowing with energy and excitement. And when I asked them why they had come to the opening and what their thoughts were about the shop, here are some of the responses I got:

“I am so thrilled about this! It’s beautiful and I just tried on something that fits!”

“What’s not to love about this! It’s elegant and there are things here that might actually fit me at prices I can afford. It’s hard to believe we finally have something like this in Ramona!”

“You know, we have been needing a little elegance in Ramona and now we have some!”

“I can’t tell you how exciting this is and the girls (Elizabeth and Sally) are absolutely delightful! I would come in just to hear them talk!”

“Wow. That’s all I can say. Wow!”

I don’t think I can say it any better than Linda, Joani, Lezley, Penny and the others said it. Isis is a gift to those of us who have had to go down the hill to even hope to find something new and fashionable and my only fear is that, working next door to them might be hazardous to my pocketbook!!!


  1. First. Thanks for your comments about Plus Size. Non of us who fall in the category are proud to be plus size but we shouldn’t be treated like we have some horrible defect, either. Some of us have been overweight all our lives. Some are :passing through” this category and others have arrived there after having children, illness, emotional distress or just plain age. God forbid that we have to continue to ask for pardon!!!!

    Guess you can tell I have strong feelings about this. I am working on getting out of what you call the 70% but, in the mean time, want to be able to dress with some style and grace. I am going to take your lead and check this place out. Thank them for thinking of us!

    • thanks for your comments and do go in and check out Isis—you will be pleased with the selection and with the warmth of Elizabeth and Sally.

    • I agree. I have been skinny and I have been fat. I can’t believe all the meanness that gets directed toward you when you are not “average”. But, according to what the article said, average must be plus size if 70% is plus size. Maybe we should organize and take over the world. And it sounds like we can be well dressed when we do it! LOL

  2. Yes. I meant to put their hours in and forgot. They are open Tuesday through Sunday, 10am to 6pm.

  3. You convinced me!!! I drove by it yesterday and wondered if I should stop so now I will. Do you know their hours?

    • I went in on Friday. Really nice stuff and really nice people. We should all welcome them to Ramona

  4. Guess Who 2 on March 29, 2014 @ 8:01 pm

    Count me in!

  5. raggedy annie on March 30, 2014 @ 11:28 pm

    very exciting
    I am going to take a look
    does anyone know if they have underwear

  6. Guess Who 2 on April 17, 2014 @ 12:24 am

    dropped in the other day and was very pleased with the clothes and the ladies are really delightful!

  7. Sparklybar on April 22, 2014 @ 1:38 pm

    Good idea, sure you two will make a success of it..All the best and hopefully it will be a 24 carat, Stone Cold success….

Leave a Reply